Google officially announced that Google Chrome will automatically block annoying google ads from 2018. How to make effective Google ads that Google will not block and also to get the high conversion? That is what we are going to see today.
Some of you who are up to date on the technology news might know that Google has combined with Coalition to make better ads without annoying the user experience. How will this affect a marketer or a site owner?
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Frankly speaking, it is not going to affect the marketers and the website owners, the impact of this is going to be a big benefit. Google is trying to provide more accurate and appropriate ads to the users.
As the relativeness of the ad is going to be high, the engagement rate is also going to be better. As a result, better income for site owners, better leads and new customers for the advertisers.
While making this I thought to search for how much a blogger can earn from ads? I found this review from Dennis, actually, he wrote the review for WordAds (like AdWords for WordPress.com) anyway the result he says is obvious for any website owner in any platform. Here is the result what he shares
As you can see ad impression is far less than the blog traffic. The reason for this is the Ad Blockers used by the user. According to Dennis, people block 44.83% of ads. This is something which annoys the marketers most, this may also be one of the reasons why Google want to put its own adblocker.
There are a huge number of browsers available to connect with the internet. In 2008 Google Chrome was introduced. Initially, it started with the market share of roughly 3%. At present, the market percent owned by Chrome browser is given by the StatsCounter
As you can see now it holds more than half of the market share followed by Safari browser (Safari is also planning to bring built-in adblocker). Personally, I also like chrome much because my docs and searches are integrated. No matter in which device I am working I can resume my work back, plus the Addons to make my work more simple.
Since the majority of the share is held by Google the changes it going to take is definitely going to make a big impact on the online market.
Built in Google ads blocking is the solution and big relief for general users. In Google’s Marketing Next 2017 event the solution for marketer was revealed. In the event various new update for Google marketing tools like Adwords, Doubleclick and Google analytics were unveiled.
There were a lot of update and new features announced you can check the one hour keynote over here. The most important thing is Google has used its two decades of data and knowledge to make a smarter AI for Google ads.
Recommended Reading: 2017 Mobile VS Desktop Trends Helps Small Businesses Earn Million Dollars
The AI automatically tracks your behavior on the internet irrespective of the device you use and detects the appropriate ad for you (if you have logged into your account). This makes things less annoying to the users but still not completely free from annoyance as a user.
For example, Let’s say I need to plan a team outing and I have to find the best hotels for the team. The first thing I do is took out my phone and search for best Hotels in my area I saw Google ads about a Hotel. Later I saw some related youtube videos about the hotel on my tab and I saw some hotel related ads and offers.
Finally, I choose some hotels and read reviews of them on blogs on my laptop I found one hotel ad appears throughout my search journey, in its ad on my laptop it also has the features I been looking and I book a table or a banquet hall for my team.
As you can see my journey before picking a hotel is through different devices and platform. The final purchase I made is on my laptop on a blog. In traditional marketing weightage system, the full credit goes to the blog from where I booked a table.
Nearly I used 3 devices and more than 10 platforms for this, at each stage a Google ad helped me to turn to a particular ad and each has a particular weightage. This is what now fixed in Google Ad evaluation tools like Analytics and Adwords.
You might have noticed in the above example, I have mentioned that the Google ads in my final stage of conversion had the exact details I have been looking for. Yes, Google is going to show the appropriate ads to the user based on his/her searches and behaviors on the internet.
After the update only we can say how effectively it works. But still, it is Google saying this… so we can expect a good result. They have incorporated everything Google machine has learned in last two decades to provide smart marketing experience for the marketers.
As a marketer what we have to do now is create as many ad types as possible to put in the Google ads rest Google AI will take care.
Pro Tip:Google ads also now support AMP for instant loading. By default, the Google ads network supports AMP. We need not worry much about it now
As I said before Google collaborates with Coalition For Better ads to make the web advertisement less annoying to the user. Coalition For Better Ads has made better standards for the ads based on the research it done with more than 25,000 consumers across North America and Europe.
They covered all types of ads, tested it with the consumers and got their feedback. The report is really interesting, the ads which we think that would definitely work and will gain us more leads are the type of ad people hate the most.
The report comprises a lot of data, I have taken only the top 5 worst performing ad types on the desktop here.
As you can see the ads that hide the content irritates the user most. The most hated ad format is the sticky ads at the bottom both the sizes equally annoy users the most.
So now you have an idea how the Google Ads update and Google’s decision to block annoying Google ads automatically will impact the marketing industry.
As a user, marketer or website owners how the updates can impact your current business? Are you going to strategize new Google Ads plan? Share your thoughts in the comment section and I will share mine too. Happy Website!!
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