Authentic Reasons for the Need of Website for Small Business to be Successful

on December 26, 2016

Why need a website for small business? What do we do first when we have a question or need to come to a decision. We take out our phone switch on our wifi or data and directly feed the question in the Google search box.

This how all the people around the world are doing nowadays to find out what they want and this becomes the reason for the question above. That is what we are going to see in detail in this post.

Table of Content


What will you miss without a website for small business you doing

On an average 58,340 Google searches are made in 1 second. Do the math by yourself you know how big the online world is. Do you still think the website for small business is unnecessary? If you are then surely are making a brave leap from the ledge.

Pro Tip:Number of searches going on in the Google right now

The internet has become a basic amenity of day to day life, as we already told in our revamp website internet access becomes higher after the growth of the smartphone. Online is the biggest market where you have customers all around the world. Your website gives your work and product a world wide recognition.
Here goes the list what you will miss without having a website for small business you are running

  • Potential customers around the globe
  • World wide scope for you and your product or service
  • Sales revenue throughout the year
  • Chance of becoming a well-established company from a small business

If you are going to stay in the old fashioned offline business style you are letting your business growth rest in peace by yourself.

Benefits of having a website for small business

If you own a website you have a plethora of opportunities to develop your business. Your business is not constrained within a small circle. As an entrepreneur with website for small business, you are going to get benefits as follows

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As a business people you know customers always love the product which is readily available. If you are not readily available for the customers then you are simply missing potential customers.

Websites really help you in this, let’s say I want to have my motorbike to be customized. The first thing I do is search in the Google “best motor bike customization workshop near me”. Some of the clever entrepreneurs with a website for business will be shown in the Google result.


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It increases the credibility there. The website contains what are the customisations they do, when will the shop will be open and what their customers really love about them. I prefer to go visit that workshop first even if I had an option of another workshop nearer to me.



The website really increases the convenience of the small business owners than the customers. Yes because the owners can easily make their new products available to the customer. Once they made the product details and advantages clearly on the website, users themselves will choose the best product they want.

Another convenience of having a website is you let the customers know what are the services or product you provide and which are the things you are specialized in and can easily announce special offers.

“I have a website because it’s an interesting tool, very – and quite unexpectedly – useful for my work. It’s become an archive and a fairly complete online portfolio, as well as offering an opportunity to write a little.
John Howe



Online marketing helps you reach your goal without even dropping a sweat. The main advantage is the content reusability. Once you made the product or service online marketing strategy the same content can be used in various forms for other strategies too.

The effort you once made will reach huge audience base and that will continuously bring you more new customers in the future too. You don’t need to start from step one again what you explained before will help the new user in the present.

For example, Am a new to WordPress the article which explains what is WordPress and how to start a website published by your business site two years will help me now and I automatically switch to your service for help eventually I will turn into a potential customer of your service for the marketing strategy which you planned two years back.



Talking about sales websites do play an important role. E-commerce Website for small business will help you reach more customers than you try to reach in the physical world. The reason here is the market is big, once you open a selling and supply website for small business you are stepping in a global market.

The sales don’t get affected by local circumstances, holidays or some other things. There will always a customer for you from any part of the world, which leads you to have an active business throughout the year.

“You know, if a band on a label sold a few hundred thousand copies of their record these days, they wouldn’t make any money. But if a band can pump out 10 million copies of a record for free, and 50,000 of those fans come to the band’s website to watch pay-per-view videos or buy a t-shirt, that’s roughly $10 million in revenue per year.
– Tom DeLonge

For instance, I intend to buy dates fruit, but it is off season in my locality. If a vendor with website somewhere in an Arab country can help me, so literally there is no offseason for both me as well as the vendor.

The quality product and service will definitely won’t go overlooked in the online, only the perseverance makes the change.

Cost effective


As said before the reusability is very high in the digital world, which indirectly increases the cost effectiveness. The investment which you made once is not going to end with that time alone, it will benefit you even after that.

Sometimes you have to pay a little for maintenance but when compared to the cost that you are going to spend again for whole process paying for maintenance will definitely be less.

Recommended Reading: How to Start a WordPress Blog (A-Z) Complete Guide for Beginners

Say in the real world marketing to reach 100 customers you have to make 100 flyers or if you are making a banner for the current season you have to make a new one again for the next season. Here you have to spend again and again for the same routine process.

But by having a website for small business you can just tap one key to post the poster you used for the previous season and with the single post you can reach 1000’s of customers at the same time, with the less cost.

Making your product 24/7 available

Making your product 24/7 available

We do have other important things in life other than our business, but also we cannot leave our business which is the primary source of our daily bread. Especially small business owners balancing their time is quite a difficult task.

Recommended Reading: 15 On Demand Tricks to Increase Website Traffic to Your Website

The website for small business is really a boon, which helps you manage both your personal time and the business. Customers can reach you at any time they want and order the product they want. You can come start preparing the ordered product on the next working hour and deliver it on time without losing your personal time-space.


So now you know the importance of having a website for small business. Websites not only shows your online presence they also help you make a successful small business. Building a website is not a big problem with the help of WordPress.

To assist you in the marketing there are a number of marketing plugins available, plugins to engage visitors to your website and improve your site traffic.

The cost to build a website for small business is also very economical, there are maintenance and service providers to help small business entrepreneurs. With WPTS we take complete care of your website giving you time to develop your business.


Ansif is the co-founder and CTO of WP Team Support (WPTS), With his thirst towards web development from the very beginning of his college days he started helping his brother in developing websites and entered in Cyberspace Builder full fledged from 2013.

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